Offering a series of regular blogs about prepaid legal services that mix text, images, and videos can attract a loyal audience if the content provides solutions to consumers` problems. One way to make content more impactful is to focus on storytelling, such as offering stories about how clients survived litigation. However, this type of content may require client permission. The fact is that the public loves to tell stories, whether through blogs or videos. In 1991, Pre-Paid Legal began offering its legal plan for lawyers, which offered many benefits in the family plan, as well as 24-hour emergency telephone access to lawyers, as well as legal assistance for administrative and post-trial hearings. Search engine optimization is at the heart of digital marketing, as it can help create a constant stream of endless leads at low cost for a variety of businesses. Sole proprietors with web development skills may not have any cost, but it will take a lot of time and creative energy to create imaginative websites that attract regular followers. For this reason, small businesses often outsource to digital marketing agencies as well as prepaid legal services. 57 million full-time Americans experienced at least one significant legal event over a 12-month period Regardless, the prospects for legal prepayment in 1997 looked pretty good for the immediate future.

With no debt and $18 million in cash, the company was ready for a major expansion. Founder Harland Stonecipher in July/August 1997 Success predicted that all major insurance companies would soon offer legal expenses insurance and that his own company would have an annual turnover of $1 billion in just five years. This confidence was confirmed by Forbes on November 4, 1996, including Pre-Paid Legal as one of the top 200 small businesses in the United States. And both Sovereign Equity and Salomon Brothers classified prepaid legal shares as a “hard buy” in 1997. Below are examples of prepaid legal protection insurers. You may also want to find out if a group legal services plan is offered by your employer as a benefit. Pre-Paid Legal made a significant change to its legal services in 1987. It no longer offered the kind of contract that was called an open regime where consumers could choose their own lawyers. The company began selling only closed plans, where clients had to choose from a network of lawyers created by Pre-Paid Legal. Typically, the company has one contract with one law firm per state. The supplier`s lawyers received fees for each client in their area.

Of course, Pre-Paid Legal continued to adhere to open plans signed before 1987, but these have diminished over time. Until 1997, around 85% of Pre-Paid Legal`s activities concerned contracts. Meanwhile, Pre-Paid Legal moved from the NASDAQ to the US stock exchange in October 1986. The AMEX symbol was PPD. Pre-Paid Legal and its predecessor used typical marketing strategies in the insurance industry to sell their legal expenses insurance for the first 10 years. In 1982, sales reached $4 million, then Harland Stonecipher decided to follow the advice of an old friend named John Hail that multi-level marketing (MLM), also known as network marketing, was a legitimate and effective way to sell goods and services. Hail founded the independent company TVC Marketing Associates to promote legal prepaid on an experimental basis in selected states. The firm`s Small Business Legal Plan was first developed and marketed in 1995. Small businesses with up to 15 employees and net annual revenues of no more than $250,000 received limited legal correspondence for collections or other commercial disputes, limited document reviews, certain litigation defence benefits that increased with each year of contract renewal, and a limited number of other legal advice and services. In 1972, Stonecipher, still a life insurance salesman, had a serious car accident that changed his life. He found that his insurance covered both his car and his medical expenses, but not his multi-thousand dollar legal fees. He thought, why not have legal assurance, so he first turned to the Oklahoma insurance commissioner for approval of his idea.

He went on to found the predecessor company Pre-Paid Legal, a Motor Service Club in Oklahoma, which offered reimbursement of legal fees. Stonecipher started his business in Ada, a farming and college community of about 17,000 people located a few hours` drive southeast of Oklahoma City. Many laughed at his idea at first, and he had to rely on friends to finance the new venture. Since 1986, the company has offered its legal plan for commercial drivers to truck drivers and other commercial vehicle drivers. Benefits of the plan, signed by the Road America Motor Club, included legal assistance for movement and non-movement violations, arrest and bail guarantees, defense against a tragic accident, car rental discounts, and emergency services. LegalShield (formerly known as Pre-Paid Legal Services or simply Pre-Paid Legal) is an American company that sells legal services products directly to consumers through employer groups and through multi-level marketing[9] in the United States and Canada. It was available in the UK from 2019[10] to 2021. [11] Nearly 60% of small businesses have experienced significant legal events in the past two years. We believe that every person deserves a safe life and fair treatment before the law. That`s why we`re building a future where everyone can live without worrying about how to pay for legal services or respond to identity theft. Whether your business offers prepaid legal services or something as harmless as art, it`s worth working with experienced digital marketers who can take your website to the next level. Contact E-Marketing Associates` e-marketing management experts to learn more about how to strengthen your company`s online digital marketing efforts and gain greater online visibility.

One of the reasons to work with prepaid legal services is to limit your company`s exposure to workplace complaints. It is common today for companies to seek higher productivity in order to increase their profit margins. However, asking too much of employees can lead to union action and dangerous situations that trigger a deterioration in the employee`s health or well-being. Therefore, when employers are trying to increase productivity in the workplace, it is important to remember the health of employees. In the 1990s, Pre-Paid Legal offered several different prepaid plans. About 40% of customers worked for a company legally insured as payroll deduction. About 60% of all prepaid legal clients opted for one of five individual options. In 1997, more than 90% of individual prepaid legal clients opted for the family plan, which allowed them to take advantage of preventive legal services such as unlimited telephone consultations at no cost, correspondence, preparation of wills and review of all legal documents. The family plan also included litigation defense, audit support with the Internal Revenue Service, and motor vehicle legal services. Until 1997, the company offered its family plan in Spanish in states such as Florida, California and Texas.

While not all businesses need a legal team, small businesses looking for large markets need legal protection for a variety of reasons. You never know if another company will accuse you of stealing a product or marketing idea.